For those who do not know, cookies are files that allow the website to track the surfing of the Internet user to understand what their preferences are. Then, they show ads customized according to the interests of each user. Some browsers, such as Safari, block the installation of these files in the browser in order to protect the individual’s privacy.
To prevent Google from continuing with the practice, Microsoft has released a list of protection against tracking, which should be added by Internet users to Internet Explorer. The service will prevent the browser from sending information about browsing to Google sites. However, it is worth remembering that the feature only works up to the eighth version of IE, and that changes in IE 9 (and in the future IE 10) will be made to prevent similar problems.
In response to the accusations, Rachel Whetstone, senior vice president of communications and policies at Google, sent a statement to CNET. “It is well known – including at Microsoft – that it is impracticable to fulfill their request at the same time that we will offer increasingly modern web functionality. We are being open about our stance, just as we were with several other sites”.
Google also claims that according to a survey conducted in 2011, more than 11,000 Internet sites do not send P3P files in accordance with Internet Explorer privacy requirements.
Google “cheats” Safari
By default, the Safari browser blocks almost all methods of tracking users, but does not prevent tracking on pages with which the Internet user interacts – such as filling out forms, for example. The WSJ points out that Google exploited this loophole to create a code that sent a fake form with no content, just to allow cookies to be sent to the browser.
Matthew Soble, an Internet user from Illinois (USA), sued the company for violating the personal data of Safari users by defeating the rules for installing cookies. Soble hired lawyers who filed a lawsuit against the search company. “This is an intentional Google action, which knows the policies it violated,” said Soble.
In addition, Google explains that the device was used to enable Internet users logged into their Google profiles to view personalized ads, in addition to other content – such as the chance to “+1” on subjects that interest them.
Internet Security Browsers Microsoft Google Apple browser Internet Explorer Internet Explorer 9 Safari privacy Google+ Online advertising