One of the world’s leading game developers believes that the future lies in digital distribution and that disk games are over.
EA Labels division director Frank Gibeay in an interview with the website GamesIndustry, stated that, in the coming years, the company will stop selling games in stores.
“It will be in the near future. We have a clear vision of this and we are looking forward. Retail is a great channel for us. We have a great relationship with our partners,” he said. “At the same time, it’s the main relationship we have with gamers. And if they want games via download and that’s the best way for them, then what will we do,” he continued.
Downloadable game distribution channels have gained space in recent years, especially after the emergence of Valve’s Steam, which currently has more than 1,500 games and 40 million users.
Last year, Electronic Arts decided to enter the market with its own platform and launched “Origin”, which in less than a year won about 10 million users.
However, while “Origin” does not reach all gamers in the world, EA intends to continue selling games in stores. “For us, the fastest growing segment is digital services and, at some point in the future, we will be a 100% digital company. That will happen one day. It is inevitable,” he concluded.
Games Electronic Arts Digital distribution