Twitter announced on Wednesday, 3, that it will implement a new system to measure the impact of advertising through surveys with users. The new service, developed in partnership with Nielsen, will include links to surveys on the timeline of some users in the same way as a sponsored tweet, according to the American website TechCrunch.
“It will be a natural experience for the user and we believe that it will allow companies to better understand their purchasing intentions, brand awareness and other advertising analyzes”, informed the microblogging network.
The novelty is still in the testing phase with some companies and should be officially launched from next year.
Currently, Twitter has two ways to capitalize on advertising. The network includes a sponsored subject among the trending topics, in addition to including possible sponsored tutes in the users’ timelines.
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