Sony wants you to shout the brand name to skip the commercial

Don’t you want to watch the commercial that interrupted your movie? To jump it, just get off the couch and shout the name of the brand being advertised. Sound strange? That’s what a patent recently registered by Sony suggests.

In the order, shown by Engadget, the illustration shows that a subject must effectively engage with the sponsor in order not to be interrupted.

This feature could be implemented by Sony thanks to the integration between the company’s products, such as smart TVs and the PlayStation console.

And what did you think of the idea?

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