Most of LinkedIn’s revenue, worldwide, comes from its recruiting products, but the social network intends to take a turn in another department to increase revenues. According to the AdWeek, the site is launching a program to help marketing companies.
It is an API by which advertisers themselves (or their agencies) can build tools to manage advertising campaigns. Until now, it was necessary to log into the website’s own platform, which gives control but limits the diffusion of campaigns. With the API, companies can add their own resources to LinkedIn and make all decisions independently.
the same thing that happens on Facebook, which in 2009 started opening the API to advertisers and, in 2010, when it took longer steps, it saw advertising revenue jump 145%, to $ 1.87 billion. The following year, when it officially launched the platform, the network earned $ 3.15 billion.
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