IAB Brasil discusses distribution of advertising campaigns on the internet

The Interactive Advertising Bureau (IAB Brasil), a body that promotes online advertising, will hold the event “IAB Media: Leverage results with inventory oflong tail”, On October 9, in So Paulo. On the occasion, the entity will launch a Guide to Good Practices on Adnetworks.

Aimed at advertisers, advertising agencies and communication vehicles, the event aims to explain how the use of Adnetworks and Adexchanges to distribute online campaigns can optimize performance, generating relevant and effective results. IAB Mdia was attended by Eduardo Muniz (Batanga Media), Luiz Bosisio (Millward Brown), Alex Banks (comScore), Leonardo Naressi (Digital Inc), Marcos Cabrera (Ogilvy), Marcio Jorge (AgnciaClick Isobar) andWharrysson Lacerda ( Olhar Digital), in addition to international speakers Chris Kemp (Microsoft), Chip Hall (Google) and Ed Montes (Digilant).

According to Thyago Liberalli, president of the IAB Brasil Adnetworks and Adexchanges Committee and boo-box’s CTO, the purpose of the event is to show the media market the importance that Adnetworks and Adexchanges currently have, both for branding and performance actions.

“We will present cases that leveraged the results of companies that bet on this media format and explain how to take advantage of the main technologies of these networks. Aiming at a high level discussion, we invite some of the main companies that are part of the current scenario of Adnetworks and Adexchanges, in the national and international scope ”, he completes.

Adnetworks and Adexchanges are smart grids that allow a digital campaign to be distributed on several sites classified according to the audience,targetand specific contents.


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