The website specializing in logo design Stock Logos found out how much the main companies and events in the world have spent with the design of their famous logos and raised some very curious facts.
While brands like BP pay real fortunes to formulate their brand, famous images like Coca-Cola or Google cost nothing. See the highlights and access the original post if you want to read all the comparisons:
Logo price: US $ 0. Designed in 1998 by Sergey Brin himself.
Coke
Logo price: US $ 0, designed by office of the company’s founder, John Pemberton
Pepsi
Logo price: $ 1 million in its last makeover
Next
Logo price: $ 100,000, designed by famous designer Paul Rand at the request of Steve Jobs
Enron
Price of the logo: $ 33,000, made by the same Paul Rand in the 90s
BP
Logo price: US $ 211 million in the 2008 redesign
Twitter
Logo price: US $ 15, in its original version
Nike
Logo price: US $ 35, created in 1975 and reformulated several times
London Olympics
Logo price: US $ 625 thousand, created in 2007 by designer Wolff Ollins
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