Google will surpass Facebook and end the year as the leading display advertising company in the world.
The displays are the windows with images and videos that appear on websites over the web, and a market that is very disputed by Google, Facebook, Yahoo and other companies.
In 2012, it is estimated that Google will have 15.4% of the display advertising budget – which would give about $ 2.3 billion. Meanwhile, Facebook is expected to have 14.4% of the segment and $ 2.1 billion dollars, according to CNET.
In addition to the two companies, Yahoo, Microsoft and AOL also compete in the market and appear in the following positions.
The recent growth of Google was due to the growth of advertising on YouTube and the purchase of AdMob, a mobile advertising company purchased by Google.
Google Online advertising