A new modality of mobile advertisements has begun to be tested by Facebook and allows advertisers to use social network data available in other applications and websites to segment ads, according to the TechCrunch.
As of this Tuesday, 18, users will start receiving ads that use Facebook data in iOS or Android apps or on sites where the user has provided Facebook information to login.
The data that can be used by advertisers includes age, gender, location, “like” options, among others. The goal is for the user to receive advertisements that are in accordance with his profile.
With the new modality, Facebook hopes to increase advertising revenue and also allows the social network to profit from traffic on other apps and websites that use its data.
Facebook Online advertising