AT&T launches on-demand content service

Another big company decided to surf the wave of content on demand in the United States. This Monday, 7, AT&T announced its entry into a market that already has Netflix, Hulu, YouTube, Amazon, among others.

The service is called U-Verse Screen Pack and will cost only US $ 5 per month, giving customers access to a collection of 1,500 films – which can be viewed on TV and other devices.

Existing U-Verse customers will be able to use the new product for free between today and the 13th.

Analysts heard by CNET understand that the operator wanted to offer a response to similar products that are emerging in the market, something that Jeff Weber, president of content and advertising sales at AT&T, denies: “just a way to deepen the content opportunities that the customer has.”

Anyway, while the Screen Pack does not reach 2 thousand titles, it is estimated that Netflix, for example, has about 50 thousand programs. But the operator promises to increase the catalog continuously.

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