Apple seems to want to change the direction of the music industry again, now investing in the creation of an online radio service.
According to the Bloomberg, the company has been talking to major record companies to convince them to enter the business. Just like Steve Jobs did years ago, before launching the iTunes Store.
Executives from Vivendi (Universal Music), Warner and Sony have been seen at Apple’s California headquarters in recent weeks to hear more about the plans.
The parties talk to define the income distribution model, which will be obtained by selling advertisements. Sources familiar with the negotiation told the financial agency that the idea is to end the deal in November, so the service will be available in the first three months of 2013.
The apple company intends to create applications for iPad, iPhone and iPod touch, there is no intention to serve by browsers.
Music Apple Digital Radio online radio