Twitter invests in the Middle East and Africa

Twitter launched an advertising service in the Middle East and North Africa on Sunday, 27. According to the Business Insider, its local user base increased after using the microblog during the Arab Spring protests. As such, the regions have become a market with great potential.

Undeveloped digital advertising in the region, representing 4% of total expenses with the segment. However, the young and technologically emerging population opens up unique business opportunities.

Twitter does not offer regional information on its more than 200 million users, but the platform reported that the subscriber base in both regions has tripled in the past 12 months.

The company has partnered with an Egyptian company to sell advertising in countries such as Saudi Arabia, Pakistan, Kuwait and the United Arab Emirates. Pepsi, for example, has already become a customer of the company in these locations.

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