Pay TV grows to reach 16 million households

Pay TV ended 2012 with 16.2 million homes served, according to data published on Monday, 28, by the National Telecommunications Agency.

The sector registered 222 thousand new subscriptions in December and 3.4 million over the year, an increase of 27% in relation to 2011.

Considering the average number of 3.3 people per household, released by IBGE, pay-TV services are distributed to approximately 53.4 million Brazilians.

The share of services provided via satellite (DTH) reached 60.8% of the base and that of cable services reached 38.3% of subscriptions. In December 2012, DTH, with the addition of 199,800 subscribers, grew by more than 2%.

The cable service registered an increase of 28.6 thousand new subscriptions – growth of 0.46% in December. MMDS providers, in turn, lost 6,500 subscribers in the same period, which represented a drop of more than 4.3% of their base.

According to Anatel, the northeast region was the one that grew the most in terms of membership in 2012, with a 34.95% increase in subscriptions between 2011 and 2012, higher than the average national growth index.

Among the operators, NET continues as an isolated leader in the market, corresponding to 8.5 million subscribers, more than half of the total base. In second place comes Sky / DirecTV with 5 million and Oi, with 750 thousand.

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