Google launches tool to calculate mobile advertising impact

This Tuesday, 26, Google launched a new service to measure the impact of mobile advertising made with its tools. Baptized Full Value of Mobile, the calculator helps to track the effects of campaigns made with Google.

According to the company, setting up the calculator takes just 30 minutes. And with it, you can get numbers like ROI, value per click and the cost-benefit of your campaign.

On a post on one of Google’s blogs, Johanna Werther, head of marketing for the mobile advertising area, notes that the tool’s goal is to get advertisers to see the full context of their campaign.

Google had already made other efforts in this regard, such as when it extended AdWords Analytics to mobile devices.

The calculator is being launched on the same day that Yelp also puts its tool for service impact estimates on the market.

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