Facebook will have video advertisements from July

A new advertising format will start operating on Facebook from July, when users will involuntarily watch branded videos.

According to the Financial Times, each advertisement will have a maximum duration of 15 seconds and run automatically, without having to rely on a “play” button.

The sound remains off until the Internet user decides to change that – and, in this case, see the advertisement again.

Companies like Coca-Cola, Nestl and Unilever, Facebook partners, will be the first to try the new format, says the newspaper.

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