AOL’s revenue grows thanks to online advertising

AOL announced today that it has beaten market expectations in relation to revenues in the first months of 2013.

This happened thanks to the growth of the money earned with advertising in graphic advertisements, since AOL can no longer earn a lot of money with subscription to dial-up internet services.

What AOL has collected with its media companies like Huffington Post, TechCrunch, Engadget etc. resulted in $ 189.6 million – a 14% annual increase. Revenue from advertising in formats such as banner grew 8%, to US $ 140.4 million.

The company’s revenue rose 2% to $ 538.3 million, while analysts heard by Reuters provided for $ 537.1 million.

Net profit was slightly below the expected $ 0.33 per share. It was US $ 25.9 million (0.32 per share), against US $ 21.1 million (US $ 0.22 per share) in the same period in 2012.

AOL Online advertising

Leave a Comment