Facebook recently announced that it plans to roll out commercials on 15-second videos, similar to television advertisements. According to sources in the Wall Street Journal, the videos will cost advertisers $ 2.5 million per day.
As a comparison, the newspaper recalls that a commercial space during the Super Bowl break – the most viewed sporting event in the world – costs US $ 3.8 million.
In addition to the video advertisements that will reach 1.1 billion users, the social network will offer a cheaper option to customers: commercials aimed at a specific audience, for example, men between 18 and 54 years old.
One of Mark Zuckerberg’s concerns, according to the sources, is the infrastructure required by the new advertising model. The CEO and his engineers have been working on cutting edge technologies to offer quality and speed on videos.
The sources reported that the commercials will appear in the users’ ‘News Feed’, and that Zuckerberg is afraid of displeasing Internet users with the news.
Video Advertising Facebook Online advertising