Twitter tests a new advertising format with its users in the United States. The idea, reinforced by the company in a statement, not to show more advertising, but improved advertising.
To this end, the microblogging network will use traces that Internet users leave during navigation to show more effective advertisements, which match their preferences and location.
Be a partnership between advertisers, Twitter and users. The advertiser can share his clients’ e-mail with Twitter and, thus, the network searches for these people in its base and shows them the offers of that advertiser.
But all this works only if the user allows it, as it is enough to deselect the option “promoted content” in the account settings and no company will be allowed to use your data.
In addition, as Twitter is adept at Do Not Track (DNT), if the user has this option enabled on the browser, no navigation data will be collected.
It was not informed about when this new format will be released in other countries, but in the United States it will start soon.
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