Twitter had to apologize for using, without asking, the names of some people to publicize a new advertising service.
And the problem goes further: not only did the company appropriate other people’s personalities, it also invented that they had tweeted messages that exemplified the new product.
Three accounts, as reported by Mashable, they fell into this situation: those of Neil Gottlieb and William Mazeo and the subhash chander. In a message posted directly to them, the Twitter profile for advertising apologized and had to accept a “don’t do it again” from Mazeo.
@TwitterAds -_- “don’t do this again.
– William Mazeo (@WilliamMazeo) July 23, 2013
Then, the post in which the confusion occurred was updated, with the recognition that the “not OK” attitude: “We apologize deeply to the three users.” (Look.)
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