Tumblr launches this month its second advertising initiative aimed at users of the service on mobile platforms. This is the imposition of topics paid with Trending Blogs, one of the most successful areas in the network.
According to Mashable, this is the fifth advertising format to take effect since last May, when Yahoo started working on the company’s commercial area.
Radar, Spotlight, web posts and mobile posts can also be sponsored.
Yahoo! Tumblr Online advertising