The entertainment industry has begun to recognize that piracy is not always evil and that, instead of being fought, it must be won.
This is the position to be defended this week by Warner Bros. during the Anti-Piracy and Content Protection Summit in Los Angeles. As in other years, the event should focus on combating the alternative market, but Warner will start to change things.
“Generally speaking, we see piracy as a representation of consumer demand,” says David Kaplan, head of the company’s anti-piracy division, while TorrentFreak.
Based on this perception, Warner says it will try to change its business models to reach audiences that consume illegal content.
The idea, according to Kaplan, “to offer fans what they are looking for”.