Pay TV closes partnership with Netflix

For the first time, a pay-TV operator recognized Netflix as an ally, rather than a competitor. This Tuesday, 10, Virgin Media UK announced an agreement that will make the streaming site available to customers using TiVo.

Netflix can be accessed through an application that works integrated with TiVo. Thus, if the client searches for titles with a specific actor, receive results involving both platforms.

The novelty goes into tests this week with about 40 thousand families, but by the end of the year Virgin promises to offer it to 1.7 million TiVo customers.

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