Online advertising reaches US $ 9.6 billion record

Online advertising continues to grow, especially in the USA. According to the Interactive Advertising Bureau and PwC, the market moved US $ 9.6 billion in the first quarter of 2013.

The number is 15.6% higher than the $ 8.3 billion achieved in the first quarter of 2012. “This brand clearly illustrates how the market is recognizing that digital has become the means to reach all types of activities in all the types of canvas, in the office, at home and on the street, ”says Randall Rothenberg, CEO of IAB in a statement.

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