In 2015, Rock in Rio will bring something new to its audience. The organization of the event promises to adopt a system that turns access bracelets into tickets and debit cards.
In an interview with the newspaper The globe, the president of RiR, Roberto Medina, said that the idea is to reduce thefts and generate facilities to the public, who will not need to carry a lot of money or tickets to enjoy the festival.
“We are trying the bracelet this year in the VIP area,” he declared. “We want the next Rock in Rio to work as a ticket for at least part of the public.”
Thanks to a chip that goes inside the bracelets, visitors will be able to recharge values, in a scheme similar to prepaid cards.
Event Music Brazil