Netflix now allows multiple profiles to improve suggestions

Much of Netflix’s business model depends on movie and series recommendations based on an assessment of users’ tastes. The company is trying to improve this and started to deploy a profile feature on Thursday, 1.

Currently, many families share Netflix accounts. When each member of the family has different tastes, it completely messes up movie suggestions. With the novelty, each person will receive specific recommendations, without interference.

The feature is expected to be available to all users in the world in up to two weeks. Each person will be able to personalize their profile by placing their own photo.

However, the company continues to allow only two people to view content for the standard subscription simultaneously.

Check below how Netflix should work with profiles:

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