Seen as one of the most certain piracy fighters, Netflix owes part of its success to alternative sharing. Before buying a new series, the virtual rental company consults with pirates to find out if the title is successful among internet users to make sure that the deal is worthwhile.
“With the purchase of serials, we have seen what goes well on piracy sites,” admitted Kelly Merryman, vice president of Aquisio de Contedo, in an interview echoed by TorrentFreak.
She gave the statement during the launch of Netflix in the Netherlands, where the Prison Break program will be shown thanks to the tracking model. “Prison Break is exceptionally popular on piracy sites,” he said.
Reed Hastings, the company’s CEO, has also talked about how piracy is good for your company. There is a belief that users of BitTorrent and similar services can switch from illegal to Netflix.
“Netflix is much simpler than torrent,” said the executive. “You don’t have to deal with files, you don’t have to download and move them. You just need to license and watch.”
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