JOBS: tribute to the creator of Apple abuses stereotypes

Steve Jobs was a perfectionist, attentive to details, always looking for a result that would surprise his audience. a pity that in the film jOBS, director Joshua Michael Stern and novice screenwriter Matt Whiteley have not followed the philosophy of the biographer.

The film starts in 2001 with Ashton Kutcher in the shoes of a middle-aged Steve Jobs introducing the iPod to the world. Right in the first scene, you can see the characteristic that permeates the entire film: speeches and more inspirational speeches. The problem that, after hitting this button so much, ends up with the aspect of “self-help for entrepreneurs”.

jOBS resumes the protagonist’s youth to show his professional trajectory – from his first job at Atari, through the creation of the Apple I, Apple II, the resignation of the company he founded and his return when she was about to go bankrupt.

Ashton Kutcher does a good job and embodies the character well, with his peculiarities and difficult temper. However, Ashton Kutcher from “That’s 70 Show”, “Two and a Half Man” and some romantic comedies he starred in cannot be left behind 100%. The result is a faithful portrait, but with Kutcher sketches.

Most of Steve Jobs’ problems shown in the film are not the responsibility of the actor, but of Stern and Whiteley. Director and screenwriter became too attached to the “arrogant genius” stereotype and failed to try to understand the character. Anyone who watches the movie, is always bothered by the “greatest imbecile in the world, but who, for better or worse, was brilliant”.

Genius too much. At the beginning of the feature, almost like a magic pass, everything worked out for the inventor who “always knew he was better than everyone and had enough material in his head not to care about anyone … after all, he would revolutionize the world ”. And the worst of all the characters, however humiliated they are by Jobs, still adore him.

But the leader of Apple was more than that, although those responsible for the script do not value this aspect so much. His human side is even portrayed in some opportunities, such as, for example, when he refused the paternity of a daughter in the face of the revelation of that former girlfriend Chrisann Brennan was pregnant. The drama arises, but soon forgotten. At the end of the film, however, there is a scene in which Jobs lives with Chrisann and his children, but nothing is explained.


It remains for Steve Wozniak (Josh Gad), co-founder of Apple, to try to balance Steve Jobs’ arrogance balance. However, Woz also painted in a stereotyped way as “the fat nerd always with good intentions”, which only reminds the protagonist of how selfish and mean he is.

Despite more than two hours in length, the film leaves a number of holes in the script. In addition, important moments in Jobs’ career, such as his participation in Pixar and the visit to Xerox, are not mentioned. The rivalry with Bill Gates is only a brushstroke in one scene, reducing the creator of Microsoft to a mere “thief of ideas”.

What drives the script, then? Unnecessarily long speeches of “we will revolutionize the world”, in addition to some disconnected scenes that take nothing nowhere. Even the real Steve Wozniak, while watching the movie, reported: “I felt bad for many people I know well and who were wrongly portrayed in their coexistence with Jobs and the company“.

Thanks to Kutcher’s performance and some moments in Steve Jobs’ history, the film has positive points. It works more like a tribute to the former Apple CEO. This aspect can easily be noticed in the excellent soundtrack, filled with artists like Cat Stevens and Bob Dylan, publicly admired by Jobs.

The cool tribute and it would be more fair if the film did not stick to superficial stereotypes. Luckily, there is another Steve Jobs film in the works. This one, with advice from Steve Wozniak, produced by Sony and has the signature of Aaron Sorkin, responsible for the successful “The Social Network”.

Grade: 6

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