Instagram confirms inclusion of ads in the coming months

Do not be surprised if in the next two months you will start to see advertising on your Instagram timeline. The social network of images confirmed on Wednesday that it is starting to implement an advertising system in the photo application, as a way to monetize the product.

The advertising program must start to be applied in the United States before it spreads to the rest of the world. Instagram says it knows that it will be strange to start receiving images of brands that the user does not follow, the beginning will be slow and gradual.

“Our focus will be to offer a small number of beautiful, high-quality photos and videos from some brands that are already great members of the Instagram community,” says the statement.

The company says that the intention with advertising on the service is that it looks natural, as the photos and videos that are already posted by the brands that most users already follow normally.

“We want to make sure you have control. If you see an ad that you don’t like, you can hide it and send feedback on what you felt was wrong. We trust your guesses to help us and continue to improve the Instagram experience “, says the statement.

Recalling the controversy at the beginning of the year, when the social network was accused of changing the terms of use to “sell” users’ photos, Instagram points out that “as always, you own your photos and videos. The introduction of advertising don’t change that “.

To this day, Facebook, the company that bought Instagram for about $ 1 billion, had not yet managed to monetize the service, which should happen in the next two months.

Via Instagram

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