Ibope announced that it will start measuring the audience of television programs by means of mobile devices – in this case, cell phones that receive digital TV signals.
Only those with Android devices can participate, as it is necessary to download the TV Mvel application and it is only available on Google Play.
Two thousand people from the metropolitan region of So Paulo will enter the initial measurement phase. These people are being contacted as they browse the internet and are invited to participate through advertising banners.
In communication, Ibope says that the measurement technology was created by the Japanese company Video Research, which entered the project as a partner of the institute.
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