Google and Facebook announced an unusual partnership. Competitors in the social media and advertising market have entered into an agreement that will make it possible to purchase advertising on the world’s most popular social network through the search giant.
Advertising for the Zuckerberg network will be sold through DoubleClick Bid Manager, Google’s service. In a few months, it will be possible to purchase Facebook Ad Exchange advertising on the platform.
“Partnership has been the key to Google’s success, as a high sea lifts all boats. We are excited to announce a new way to help our customers succeed by working with Facebook to participate in the FBX,” says the manager of Google producer, Payam Shodjai.
FBX was launched last year and allows advertisers to include cookies in users’ browsers to retarget when they re-enter the social network.
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