Google vs. Europe: and the fight continues …

Google needs to propose European authorities more concessions to lessen its control over online advertising, reports on Wednesday, the group responsible for antitrust cases.

“I conclude that the proposals sent in the last few months have not been enough to alleviate our concerns”, he summarized to the The New York Times Joaqun Almunia, commissioner who takes care of the issue at the European Union.

The new chapter of the “soap opera” that has been going on for a few months for the American company, accused of favoring its own products in search. self-benefiting.

One of the main proposals is to expand the dissemination of competitors who offer specialized searches. Thus, in the results in which the company usually sells adjacent advertising for specific sectors such as restaurants and hotels, a menu would show three options for establishments not listed in the survey.

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