Google is developing a service that will take cable TV programming to the Internet, in the same way that it operates today.
In the past few months, Google has spoken to several media companies, and on at least one of these occasions, the product was shown, Wall Street Journal.
The newspaper reveals that the company tries to obtain licensed content in order to create the same experience on the web that consumers have on TV: they could browse between various channels – in addition, of course, to have material on demand.
To enter this segment, Google will probably have to adapt to the current model, passing on to customers packages that include channels that are not very popular with the most orders.
Programmer executives interviewed by the WSJ said that companies are not entirely comfortable making money from content licensing for the Internet, although they are open to possibilities.
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