Globo has revised its position to not publish links on Facebook and, since Monday, 30, has been posting content with URLs that lead to its websites. The novelty is already on the page of the newspaper O Globo and, soon, should be extended to the other vehicles of the group.
Globo Organizations vetoed the posting of links on Facebook in April last year, when all employees received an email informing them of the decision. G1, the various magazines of Editora Globo, the newspaper O Globo, etc. entered.
In the following month, the company increased its controversy by stating that the largest social network in the world is irrelevant to Globo. Juarez Queiroz, CEO of Globo.com, stated that somewhere between 1% and 2% of the websites’ audience came from there.
In June, the broadcaster went further by banning home programs from citing Facebook or Twitter. Whenever there is a need to talk about the sites, the first should be replaced by “a large social network” and the second, by “short message social network”. At the time, the broadcaster explained toDigital Lookwhich, “by Globo’s commercial policy, brands when cited are understood as merchandising”.
Now, at least on Facebook, things are as they were for the group’s newspaper page. And, according to the Medium & Message, G1’s, Rede Globo’s, among others, are expected to post links again soon.
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