Google remains absolute when it comes to mobile internet advertising. The company received more than half (52.3%) of the $ 8.8 billion invested in advertising on this average over the past year, according to an eMarketer study.
However, in the near future, the search giant may gain a strong competitor: Facebook. It is estimated that the social network may double its market share in 2013 and jump from 5.25% in 2012 to 12.90% this year. The site is expected to accumulate $ 2.04 billion this year, compared to just $ 470 million last year, more than fourfold.
In 2011, Mark Zuckerberg’s page still did not generate any revenue through mobile advertising, and a jump of this magnitude is certainly quite significant.
Google will continue to grow in participation, but not as fast as its rival Facebook. The company should jump from 52.36% to 55.97%. The absolute amount received, however, is expected to increase sharply, from $ 4.61 billion to $ 8.85 billion, almost double.
Twitter remains modest in this regard, receiving only US $ 140 million in 2012. The value is expected to double in 2013, to US $ 310 million. In terms of participation, the company should see a slight jump from 1.57% to 1.95%.
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