Facebook announced the reduction of its advertising options from 27 to less than half, which should be done within six months.
The measure is an old requirement for advertisers, who saw many redundant formats being offered by the social network.
In this way, polls were eliminated to make room for posts with questions and answers in the comments. Offer coupons have been closed and in their place, it will be possible to disclose a link with promotions.
The sponsored stories will also be optimized. The resource, which shows posts from pages that your friends liked on your timeline, will be easier to be used by advertisers and be unified with other advertising options of the social network, burning unnecessary steps, according to Facebook.
According to the AdAge, there are currently 13 types of sponsored stories, including one that talks about games used by Internet users. Until the end of the third quarter or the beginning of the fourth, advertisers will no longer be able to bet on the format.
social networks Facebook Online advertising