After banning group companies from posting links on their Facebook pages, Globo took another step in the opposite direction to social media.
This time, an internal decree would have been issued preventing the programs in the house from citing the names Facebook and Twitter. The networks should only be mentioned in the last case, as reported by the Folha de S. Paulo.
Whenever there is a need to talk about the sites, Facebook should be replaced by “a great social network” and Twitter, by “social network of short messages”.
To Digital Look, the broadcaster explained that, “by Globo’s commercial policy, brands when cited are understood as merchandising”.
It is the second attack of the largest group of communications in the country against the segment that dominates the internet. In early April, vehicles such as poca (from Editora Globo) and G1 stopped publishing links on Facebook.
Since then, posts have been accompanied by invitations such as “understand on the site” (see).
Later, Juarez Queiroz, CEO of Globo.com, justified in an interview that Facebook is irrelevant in terms of access. Check it out here.
Television social networks Twitter Facebook Globe Rede Globo twitter