After months of speculation, Spotify finally arrived fully in Brazil, where it only worked for some testers on an invitation basis. As of today, the Swedish music streaming service is available to any Brazilian Internet user.
The country is the 58th to count on the product, which has 30 million songs and more than 1 billion playlists created by users. According to Gustavo Diament, the service representative here, 20,000 sounds are added every day: “We don’t have all the music in the world, but we are working on it.”
For how much?
The service comes with two plans, one of which is free, but has advertising. According to Diament, 25% of customers end up migrating to the premium version, which costs US $ 6 per month and depends on an international credit card to be signed – in the United States, the same package costs US $ 10. will be converted to reais, staying at R $ 14.90.
Both plans allow executions on mobile devices, but on the free plan you can only listen to songs in random order. Mobile is a priority market for the company, which has a data compression and buffer system to improve the user experience.
Piracy in the crosshairs
According to Diament, the arrival of Spotify represents a reinforcement in the fight against musical piracy, so much so that the company does not even consider its peers, such as Deezer and Rdio, as the main competitors: the goal is to reduce the illegal market as occurred in Sweden, where the launch of Spotify has dropped piracy by 30%.
In six years of activity, the company has paid over $ 1 billion to copyright holders. “Our challenge was to create something as good as Napster, but with a beneficial business model for the industry,” commented the executive. Worldwide, more than 300 thousand agreements have already been closed, which are not made directly with artists, but with record companies and distributors – the Spotify Artist page, which explains the procedures, will be launched in Portuguese.
Diament believes that streaming will gain strength in Brazil as the internet infrastructure improves and smartphones become cheaper, two movements that are already seen in the country. “There is still a lot to do to promote streaming music in Brazil. You can’t assume that everyone already knows it,” he said.