Poor population will be able to access social services on TV

As of February 15, 300 families served by the Bolsa Familia Program in the Federal District will use television to access benefits and services from the federal and district governments. You will be able to consult job vacancies, professional training opportunities; have access to the vaccination schedule, in addition to accessing content and banking and retirement services. All by the TV remote.

The families will take a test of the Brasil 4D Project, coordinated by Empresa Brasil de Comunicao (EBC). The expectation that in ten years the project will reach more than 13 million families that will benefit from the program. The test will be accompanied by the Institute of Applied Economic Research (Ipea), which will do a field research and disseminate a documentary about the project.

The tests started last year in Joo Pessoa, where 100 families had access to the Ginga platform, created and developed in Brazil. Through a converter, on the TV screen, residents had access to job offers, training courses and guidelines for obtaining documents, as well as information about federal government services and benefits, such as retirement, health campaigns and the Bolsa Famlia and Brasil Carinhoso programs, among others.

According to the coordinator and creator of the Brasil 4D Project, the EBC Support superintendent, Andr Barbosa, in the city, saw savings of R $ 12 per family per month. “The families saved money by not having to take a bus and go to places to look for jobs or training, to get information. They did everything on TV”, he explains. He calculates that, when the project is in force, the economy could reach, in ten years, a total of R $ 7 billion.

The intention is to bring the benefits of the internet to low-income families that do not yet have broadband access, explains Barbosa. The project works in partnership with telephone companies, using 3G technology, used in mobile phones. Everything must be financed by the government.

The Brasil 4D Project should be tested in the city of So Paulo in April and May. The themes offered will be health and education. Users will be able to schedule appointments in the Single Health System (SUS). 2.5 thousand families will participate in the test in the first semester and another 2.5 thousand in the second semester.

Among the partners in the project are Banco do Brasil, the National Institute of Social Security (INSS), Caixa Econmica Federal, DataSUS, the National Institute of Colonization and Agrarian Reform (Incra), Totvs, HMATV, Oi, Telebras and the Federal District government.

Brazil Agency

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