For the first time a film will be added to the Netflix catalog at the same time it opens in theaters. The experiment will take place with O Tigre and Drago 2: Lenda Verde, which will arrive on two platforms on August 28, 2015. All customers of the virtual rental company will have access to the title.
The agreement breaks a distribution format that has been in place for years and favors showing films in cinemas. Generally the works arrive first on the big screen, then at the stores and stores, closed channels and, later, on open TV. This time, the streaming enters with the cinemas, and only places with Imax will show the film.
In an interview with New York Times, Netflix’s content manager, Ted Sarandos, said this is the first of several premieres Netflix is preparing. The idea is to show Hollywood that the market has changed and stadiums need to keep up. “There are two types of experience,” he said, “like going to a football game or watching it on TV.”
This is not the first time that Netflix undoes the existing schemes. The virtual rental company had already broken paradigms when it started offering whole series right at the premieres and it did well with that.
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