Netflix announces it will release movies before theaters

Netflix was not intimidated by the onslaught of cinemas against its intention to include new films in its catalog. After announcing that it will be making simultaneous premieres with the big screen, the virtual rental company has now announced that it will have movies that will reach streaming first.

In communication released on Thursday, 2, Netflix reported that comedian Adam Sandler has signed on to produce and star in four films for the company.

The partnership was closed between Netflix and Sandlers Happy Madison Protuctions and guarantees exclusivity virtual rental. If the films go to the cinema it will only happen later.

This is not the first time that the company has invested in content; Netflix already has established series like House of Cards and Orange is the New Black, in addition to the recent animation Bojack Horseman and documentaries. The company recently entered into a partnership to debut the sequel to The Tiger and the Dragon along with the screening of the feature in theaters, which infuriated some exhibitors who promise to boycott the title.

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