Facebook tests advertising on third-party apps

The Facebook announced today to start testing the display of network advertising on third-party mobile apps.

“Our goal is to demonstrate even greater reach with the same power as Facebook for advertisers, both on and off Facebook,” says the company, in a note.

It is not the first time that the network makes such a test, but this is different because it uses the company’s internal network of partners for disclosures.

According to Facebook, only a few advertisers will be able to take advantage of this new feature. “We will share more details over the next few months.”

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