Facebook’s market cap exceeded $ 200 billion yesterday. The company’s shares rose 0.8%, closing the day at $ 77.89 on the United States stock exchange, NASDAQ. With that, the company reaches the value of 201.6 billion, becomes the 22 largest corporation in the world and Mark Zuckerberg the title of 13 richest person in the world, with an estimated fortune of US $ 34.5 billion.
Facebook’s initial public offering took place in May 2012. At the time, in just three minutes, 100 million deals had already been closed. However, due to the lack of mobile advertising, the value of the shares was between US $ 30 and US $ 48.
According to experts, this increase was due to the company’s latest earnings announcement. In 2013, Facebook was responsible for 5.8% of the worldwide earnings from digital advertising.
In the second quarter of 2014, social network advertising revenue grew 61%. Mobile devices now account for 62% of the total value obtained. In 12 months, the company’s shares grew 81%. The average price of an ad can cost more than twice as much as a year ago.
In addition to the social network, Zuckerberg has diversified business, buying companies like Whatsapp Inc. and Oculus VR Inc., maker of a virtual reality headset that, according to the CEO, will be the next big communication device after cell phones. This means that it is quite possible that Facebook will become even more valuable in the future.
Facebook Online advertising MARK ZUCKERBERG