An update to Facebook’s advertising system now allows developers and advertisers to choose which devices specifically their advertisements should appear on.
With this, companies that sell more expensive products can, for example, target only the owners of more sophisticated smartphones and tablets. Personalization can also be used to avoid wasting investment by promoting messages that are incompatible with the target audience.
The new changes allow even the version of the operating system to be chosen, preventing applications that do not run on old systems from being advertised on these platforms.
There is also the possibility to select the advertisement targets by type of connection. From this, brands can choose whether advertisements will be addressed to those using 3G or Wi-Fi.
Via: The Next Web
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