YouTube CEO Susan Wojcicki confirmed on Monday that the video site will soon launch a paid service following the subscription format. The information was revealed during the Code / Mobile, forum promoted by Re / Code.
According to Susan, the service is still unclear, but it could be an option without ads. “Currently, YouTube supports ads, which is great, because it has allowed us to scale to a billion users; but there will be a point where people don’t want to see the ads,” he told Re / Code.
The executive said the idea would be for users to choose between watching the ads or paying a fee, “which is an interesting model” in Wojcicki’s view.
“We are thinking of other ways that can make sense to us [no YouTube]. We are at the beginning of this process, but if you look at the media over time, most of them have ads and subscription services, “explained Susan.
Asked about other types of subscriptions, especially the much-promised music subscription service dubbed “Music Key”, Susan did not specify when the news would be released and said only that YouTube is “working on it”.
It is worth remembering that, since 2013, YouTube has offered the option of paid subscriptions to channel owners, but so far, the tool has received little promotion and, consequently, little adoption.
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