Twitter is testing new advertising model

Twitter is testing a new ad unit that shows app ads on a merry-go-round within the user’s feed. The novelty shows a series of programs that can be slid to the right and occupies a large part of the screen.

The new ads use more space and have a different design than the previous ones, in an attempt to draw more attention from users. They are very similar to the ones Facebook uses in the news feed. Check out:

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Mention of the new type of advertising on the microblog has emerged over the past 24 hours, which means that so far the change is being tested on a small group of accounts.

Recently, Twitter CEO Dick Costolo confirmed that the company has plans to increase the revenue from the sale of advertising, increasing the number of advertisements on the timeline by about 5%. Every 20 tweets, the user would see an advertisement.

Via The Next Web

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