Facebook has launched a new type of advertising that allows advertisers to advertise only to those who are very close to their establishment.
The advertiser only needs to access the advertising creation tool and choose the Local Awareness option. It is possible to choose how far the advertisement should go in relation to the business address.
The novelty should be useful to neighborhood stores such as cafeterias, coffee shops, bicycles etc., because usually your target audience is close. For this type of company, the Facebook argues It is not worth investing in traditional advertising media, such as newspapers, radio and TV, as they are too comprehensive.
Facebook Online advertising