Despite being part of a non-profit organization, Firefox, Mozilla’s browser, will now have ads. According to the company, advertising will be displayed in place of thumbnails of recently visited sites. These, in turn, appear every time a new tab is opened.
The novelty comes after a year of Mozilla experiments testing users’ receptivity to advertisements among a small group. Mozilla hopes that the change will influence its advertisers and, at the same time, does not compromise its values.
“We see this as a significant contributor to Mozilla’s revenue,” said Darren Herman, vice president of content services at Mozilla. “We are using ourselves to demonstrate that it is possible to advertise on a scale that no one else can,” he added.
Firefox Mozilla Online advertising