Instagram now has ‘advertising carousel’

Instagram expanded the resources aimed at advertisers. Now, when a user wants to know more about a brand or product they just need to swipe left.

The so-called carousel ads were developed in response to requests from advertisers who wanted more visibility for their brands.

This type of advertisement works like flipping through a magazine. A fashion publication, for example, when slid, could break up in each part of the look. A car company could already display different characteristics of the vehicle and then indicate a link for more information.

In addition to the images, advertisers will be able to send users a button to “learn more”, if they are interested. Instagram said that ads will start appearing in users’ feeds in the coming weeks and will have a limited format and basis.

Online advertising Instagram

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