HBO announced on Wednesday, the 15th, that it will launch its own streaming service in the United States from 2015. The news was revealed by the station’s CEO, Richard Pleper, during a meeting of investors from the Time Warner group.
Currently HBO has HBO Go, a website that streams some content available only to subscribers to the channel on pay TV. The novelty is that this cable channel subscription is no longer needed.
According to Mashable, the executive did not give details about price, access, catalog or integration with other platforms. Pleper said only that this is an opportunity that should not be missed.
“This is a great and growing opportunity that should no longer be left untapped. It is time to remove all barriers for those who want HBO,” he said.
The product looks like a significant threat to Netflix, the main streaming service not only in the United States, but in the world. Proof of this was the fall of shares after the announcement. According to the Business Insider, Netflix shares have already dropped 4% this Wednesday.
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