Google released its quarterly sales and earnings report on Thursday. According to the document, the search giant had revenues of US $ 16.52 billion (about R $ 40.9 billion) in the third quarter of 2014, which ended on September 30th.
The number represents an increase of 20% compared to the third quarter of 2013. In the last quarter, total acquisition costs were US $ 3.35 billion (or 23% of advertising revenue). The cost per click continued to decline, but increased in markets as well, mainly outside the United States.
Profit in general fell compared to what was seen in the same period last year. In the third quarter of 2014, Google reported an operating profit of $ 3.72 billion against $ 3.76 billion in 2013.
Aggregate paid clicks, which include clicks related to ads served on Google sites and members of the network, improved 17% over the same period last year and increased approximately 2% over the second quarter of this year.
Paid clicks from websites, which include clicks on ads served on Google operated in different regions and different tools, such as search, Maps and Finance, grew about 24% over the third quarter last year and approximately 4% compared to the previous quarter. second quarter of 2014.
Paid network clicks, which include clicks related to ads not served on Google properties participating in AdSense for search, AdSense for content and AdMob, expanded by around 2% compared to the third quarter of 2013 and decreased by approximately 4% over the second quarter of this year.
Meanwhile, the average cost per click, which includes clicks for advertisements on Google sites and member sites of the network, fell by 2% over the third quarter last year and remained the same in the second quarter of this year. The cost per click for Google sites fell by 4% compared to the same period in 2013 and also decreased by 1% over the second quarter of 2014. The cost per click for network decreased by about 4% compared to the third quarter of previous year and increased by about 2% compared to the second quarter of 2014.